It is no coincidence that people who spend their life in the public eye attach great significance to their appearance.
Ever seen a national newsreader anything less than immaculate and sporting brown teeth and big silver fillings ? Thought not.
A shallow lot we may be, but first impressions go along way to forming a perception in people's minds that can become difficult to shake. Your eyes, your hair ,your clothes, but above all your smile, form big pieces in the jig saw of observation we endlessly piece together,day after day.
The rise and rise of tooth whitening demand in this country suggests that our media driven world is now shaping our self awareness. When I was a boy in the seventies our news readers looked like this ....
Can't imagine Robert Dougall standing in a queue for tooth whitening.
Jump forward 40 years and we have...
Nice hair Natasha but boy those teeth,my word,gorgeous and white. Naturally white ? Don't quote me but I'm thinking tooth whitening a distinct possibility here.
Beauty queens aren't slow on the uptake when it comes to looking their best in front of a room full of judges.Stained teeth for these beautiful girls,I don't think so.We should know, as I would like to introduce you to three of our friends at Oliver's Dental Studio ..
Rebecca , Tamzin and Pip ,voted the most beautiful women in Sunderland over the last three years.See where I'm coming from ? Pretty girls, but how about their smiles. A dentists dream.All the ladies have experienced the Enlighten tooth whitening system with us and the photographs are originals and without photoshop cheating on tooth colour.
Just for beauty queens and newsreaders ? Definitely not.Affordable, quick and highly effective,Enlighten is one of the finest systems in the world and available following an easy check up for suitability. Give us a call 0191 5282340 .
Just for the ladies ?
Meet Mitchell Claydon ,big aussie and fast bowler for Durham CCC
He's one big boy and is he proud of his smile ? You bet. Enlighten again his treatment of choice and it worked beautifully.
So Miss Sunderland 2012 has got herself a truly stunning smile and we have a big tooth whitening offer coming up for the run in to Christmas. Why not treat yourself to the biggest selling dental cosmetic treatment in the UK.
Mitch Claydon ,with possibly the whitest smile in world cricket.Hear his story.
Thank you for reading.
We are ...
Twitter @sunderlandsmile
Call 0191 5282340
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